Parfumul I am King (Sean John) a fost numit Fragrance of The Year in categoria Men's Luxe iar pentru Sean John este a doua oara cand primeste acest trofeu, dupa Unforgivable in 2007.
"To receive our second award for Fragrance of the Year in the Men's Luxe category for our newest men's fragrance, I Am King, is truly a dream come true for me ... I Am King represents my belief that whatever you believe about yourself is what you are destined to become. I believe that every man has the right to be a king, and I developed this fragrance to honor the king in every man."
Mai mult despre parfum pe site-ul oficial.
Paris Hilton si Queen Latifah. Paris Hilton a primit Female Celebrity Fragrance of the Year.
Sean Combs, marel castigator
Marc Jacobs - a primit Hall of Fame Award
Mary J Blige si noul ei parfum
Lista oficiala publicata de WWD este urmatoarea:
Fragrance of the Year — Women’s Luxe: Harajuku Lovers Fragrances — Love, Lil’Angel, Music, Baby, "G"
Fragrance of the Year — Men’s Luxe: I Am King — Sean John
Fragrance of the Year — Women’s Popular Appeal: American Beauty Beloved
Fragrance of the Year — Men’s Popular Appeal: McGraw by Tim McGraw
Fragrance of the Year Unique Boutique: Tom Ford Private Blend Champaca Absolute
Fragrance of the Year Women’s Nouveau Niche: Chloé Eau de Parfum
Fragrance of the Year Men’s Nouveau Niche: Burberry the Beat for Men
Fragrance of the Year — Private Label/Direct Sell: Victoria’s Secret Sexy Little Things Noir Eau de Parfum
Hall of Fame: Marc Jacobs
Female Celebrity Fragrance of the Year: Paris HiltonFragrance
Hall of Fame: Tie, Davidoff Cool Water , White Diamonds Elizabeth Taylor
Perfume Extraordinaire of the Year: A Travers Le Miroir - Thierry Mugler
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